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January 2010		Winter Edition
In This Issue..... - Non-Profit Status Update - We Need Sponsors - New Uniform - Snowball Express IV - Operation Rising Star - Operation Gratitude - Meet your 2010 Sweethearts - About Us Follow us on Facebook and Become a Fan! Our goal this year is 10,000 fans in 2010	The Sweethearts for Soldiers Organization is now a 501(c)(3) Public Charity What is a 501(c)(3) Public Charity? It means that donations made to the Sweethearts for Soldiers Organization are tax deductible!! * Individual tax circumstances vary. Please consult your tax advisor. Click Here to Register!

Now seeking sponsorships for 2010 Calendar !!

For more information on sponsoring our calendar
please visit our Sponsors Page by clicking the link below:

We Need Sponsors!

For the past three years our calendars have played a vital role in helping boost the morale of troops. They give them a unique way to count the days until they come back home. Sponsorship in the Sweethearts calendar is a great way for companies to show their support for our military, while advertising at the same time. Please visit our website to learn more about calendar sponsorship opportunities, and how you can be a part of this unique experience. Help us to continue our mission of sweetening the lives of our service members by becoming a 2010 sponsor today.

See our past calendars click here!

Online:

www.sweetheartsforsoldiers.org

Email:

info@sweetheartsforsoldiers.org

Mail:

Sweethearts for Soldiers
4948 Voltaire St Suite 1
San Diego, CA 9107

By Phone:

619-888-9346

Introducing the New Sweethearts Uniform!

The official uniform is as impressive as the Sweethearts themselves. Donald Wells is known for designing cutting edge costumes for all the teams he has worked with. Our uniform is no exception. He worked with top dance apparel designer Deb Erickson the owner and designer of The Line Up, to create our unique eye catching look.

Uniform Donated By:

Sweethearts play games with the Snowball kids

Snowball Express IV Brings Holiday Cheer to the Children
of Fallen Service Members

The Snowball Express Organization held its annual event December 10th-14th in Dallas, TX. This year was a sports theme held at the brand new Cowboys stadium. Current and retired NFL players came out to support Snowball Express. They spent time with the children, and held youth sports clinics. The Sweethearts were invited to host a youth cheerleading clinic, perform our variety show, and open for the Lt Dan Band. Eight Sweethearts along with Sweathearts' Co-Founder Tonya Helman made the journey to Dallas for this very special gathering. It was a memorable event with sports and cheer clinics, variety shows, concerts, and gifts for the families. We were so honored to assist Snowball Express in making this an unforgetable experience for the snowball children.

Sweethearts help with the Thank You poster to Snowball Express

Sweethearts Bonnie-Jill and Harmony
pose with Veterans

Sweetheart Amy gets a kiss
from a Snowball kid

Sweetheart Amy sums up her experience at the
Snowball Express event:

“Well I have to say after participating in my first event as a Sweetheart I am hooked! Snowball Express IV was a huge success and I feel so lucky to have been a part of it. It was truly an honor to have met and spent time with all the “Snowball” kids and families. Their strength and spirit is so impressive and inspiring, and it was my privilege to put smiles on their faces, and help them have some fun. The organization goes to great lengths to make these families feel welcome and to provide them with a support network. A special thanks to everyone who attended and to those that make this event happen year after year. All the hard work and dedication put forth is very much appreciated. I am so proud to be a part of Sweethearts for Soldiers and to have had the opportunity to attend this event. My experience with Snowball Express was nothing short of amazing and will stay with me forever.”

Sweethearts on stage with Gary Sinise and the Lt. Dan Band. Gary is a huge supporter of the troops and has traveled to the Middle East numerous times to entertain them. He was also given a Sweethearts for Soldiers coin for going above and beyond to supprt our heros.

Visit www.snowballexpress.org
to learn more!!

Sweethearts Team Up with Operation Graditude

On November 28th, 2009 Sweethearts Tiler and Taylor spent the day in Van Nuys, California in support of Operation Gratitude. Their mission was to assemble care packages to be sent to our troops for the holidays. The Sweethearts were among the hundreds of volunteers packed into the National Guard Armory assembling care packages. These packages included Girl Scout cookies, candy, body wash, and chapstick. Hopefully these little gifts from home will brighten the deployed soldiers lives.

Sweethearts with General Jones at
Ft. Belvoir, Virginia for Operation Rising Star

Host Sweetheart Genienne with the Sweethearts

Sweethearts’ Busy on
The East Coast!

Operation Rising Star aired its 4th season finale in November, crowning Lisa Pratt out of Ft. Carson, Colorado the 2009 winner. Second place went to CPT Donald Williamson out of Bamberg, Germany, and third place went to AIC Jamie Jarmin out of Ft. Leonardwood, Kansas. Operation Rising Star is the “American Idol” competition for the military. The show aired on the Armed Forces Network and the Pentagon Channel. Sweetheart GeNienne hosted the show for the second year in a row. This year the Sweethearts appeared on the show, and headed to D.C. to sign calendars and cheer on the contestants. To watch the finale online Click here.

On top of their appearance on the show, the Sweethearts were asked to perform on the Fox 5 morning show in Washington D.C. Donald Wells, Sweethearts' Vice President of Marketing, was on hand to talk about our mission.

After the appearance on Fox, the Sweethearts joined USO Metro and visited wounded soldiers at Bethesda Naval Hospital. They took pictures, signed autographs and shook hands of our heroic soldiers.

To see his interview and watch the Sweethearts’ performance Click here!

From the Sidelines to the Frontlines

The Sweethearts are women who have left the sidelines to cheer for our heroes on the frontlines. This years 27 Sweethearts’ hail from over 20 NFL and NBA teams, and all have a very personal tie to the military.
	Being a Sweetheart for Soldiers is the highest honor of my life. I come from a long line of military so being able to tour the war zone, using my God given gifts to bring smiles to my heroes, is me just doing my part in my family! I am such a fan of our troops and will never tire of cheering them on! Since signing on with the Sweethearts for Soldiers, I have been to three Middle Eastern countries and done stateside appearances entertaining our troops as well. I am so excited to be a Sweetheart again in 2010. I know our organization will continue to work hard to boost morale for all of our service men and women! Sweetheart Brianne - several family members currently serving
	“We are truly blessed to have men and women who are willing to put “Service before Self” and risk their lives to defend our freedom. For me, being married to a man who has served our country selflessly for over 20 years has truly inspired me. I have seen our military 'family' within the Air Force go the extra mile to provide support to one another to the endure the hardships that come along with our endeavor for peace. I am honored to have the opportunity as a 2010 Sweetheart to show our military families how much we appreciate their sacrifice.” Sweetheart Jennifer -- Married to a Colonel in the USAF
Sweethearts for Soldiers has become an opportunity for professional cheerleaders looking to support the troops and perform for a cause. To learn more about each Sweetheart Click here!

About Us

The California based non-profit organization, Sweethearts for Soldiers (SFS), is comprised of former NFL/NBA cheerleaders/dancers who volunteer their time to provide morale boosting and entertainment-type services to military personnel in all branches of the Armed Forces. The Sweethearts will further the mission of the organization by performing variety shows on tours to military bases and installations stateside and abroad, making appearances at various charity military events, and producing a yearly calendar that will be delivered to military personnel. Sweethearts for Soldiers is not a government agency and relies on the generosity of the American people.
For more information on Sweethearts for Soldiers or to donate please visit www.sweetheartsforsoldiers.org.

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